Automate your most expensive manual processes with AI.
Built around how your business works and tested alongside your team before it goes live.
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Recent Projects
Real Businesses.
Proven Automation.
An entire marketplace, automated.

A whole team, in one platform.

A week of audits, in minutes.


Payments that run themselves.

Testimonials
What past clients have to say

"After 15 minutes with Ryan, I knew he was the guy. He takes the time to fully understand what you need before jumping in — and it shows in the quality of what gets built. Everything was delivered on time, and when unexpected requirements came up, Ryan folded them into the roadmap without missing a beat. Product development projects are rarely delivered on time and leave you still wanting to work with that person long-term. Ryan managed both."

"Ryan understood our vision straight away and turned it into a clear plan we could follow. He's not only highly skilled but also calm, approachable, and easy to work with, which made the whole process enjoyable. The end result exceeded our expectations, and we'll definitely keep working with him as the app grows."

"Ryan was able to take full ownership of the project, keep me updated at every stage, and adapt seamlessly when requirements changed. He has a great combination of sharp business acumen and deep AI technical expertise. The result was a high-quality app that has changed how I do business. Ryan has my strongest recommendation."
How it Works
Automations that start under your supervision and only go live once you're satisfied.
Understand Your Process.
We map how the work actually happens — every requirement, unwritten rule and exception — so the automation is built around the reality of your business.
Trigger
Invoice arrives in inbox
Manual Action
Download PDF attachment
Manual Action
Open ERP & create draft
Bottleneck
Manually type line items
Build and Refine
The automation is built and tested using real examples from your business. Your team reviews the results and shares its expertise, helping us refine how the work is handled.
Start Probation Period
Your team continues working as normal while the automation does the same work alongside them. You compare the results, identify any gaps and see how it performs without relying on it for live work.
Go Live
Once you're confident it can do the job, the automation begins handling the agreed work. You can pay a fixed fee for us to build it, then run it within your business — or pay no build fee and only pay per business task completed. Routine work is completed automatically, while anything requiring attention is clearly flagged for review.
System Live
Automation deployed to production. Human oversight protocols active.
Trigger
Invoice arrives in inbox
Manual Action
Download PDF attachment
Manual Action
Open ERP & create draft
Bottleneck
Manually type line items
About
Meet Ryan
Six years delivering complex digital products at Pivotal Labs
Pivotal Labs helped organisations replace slow, ineffective ways of working with software designed around the people who actually used it. I spent six years leading that work across more than 20 projects in finance, energy, defence and healthcare — including serving as Programme Manager on the NHS COVID-19 app.
Hands-on expertise in AI and automation
I personally design and build every Upside automation, using the right combination of managed platforms, AI-native tools and custom code for the job. My work ranges from AI document processing and compliance workflows to complete marketplaces and payment platforms handling thousands of users and thousands of transactions.
I regularly work with platforms including Bubble, n8n and Flowise, using them where they provide the strongest combination of speed, reliability and maintainability. Each solution is built around the real process, with the testing, access controls, monitoring and safeguards needed for it to work reliably in production.
Business judgement, not just technical delivery
I have an MBA and experience delivering large-scale operational change in both business and government. I understand what broken processes cost, where automation can create value, and the financial, compliance and operational risks that need to be controlled.
That means you get more than someone who can build the technology. You get someone who understands what it needs to achieve for your team, your customers and your bottom line.
Directly accountable to you
You work directly with me throughout the engagement. There is no sales handover, no separate project manager and no junior developer quietly doing the work behind the scenes.
I keep you involved, make the progress and results visible, and remain personally accountable for delivering what we agree.
(I'm the one below)Ready to get started?
Whether you know exactly what you want to automate or just know your team's wasting time on manual work, get in touch. I'll give you an honest answer on what's possible and whether it's worth doing.